Associative learning is the passive learning of a predictive relationship between two previously unrelated cues or events. This article explains how associative learning is currently employed in the sport domain and how it can be used to increase motivation and focus when working with athletes. The article describes associative learning techniques…

This study investigated outcome-selective Pavlovian-to-instrumental transfer (PIT) in fight-or-flight decision making. Participants learned to attack or retreat from monsters (instrumental phase) and to associate environments with specific monsters without responding (Pavlovian phase). In the transfer phase, they chose responses to unseen monsters…