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Download full textSajid Manzoor; Zamir Ahmed – Pakistan Journal of Distance and Online Learning, 2024
The study focused on understanding the different patterns of Facebook usage among university students and its impact on their academic performance. It was examined that to what extent Facebook consumption influenced the students' educational performance. "Uses and Gratifications" a theoretical framework was used to analyze consumption…
Descriptors: Social Media, Pattern Recognition, Performance, Influence of Technology
