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Direct linkCarlos Gantiva; Catalina Mejia-Orjuela – American Journal of Health Education, 2024
Background: The key to controlling tobacco use lies in preventing new smokers. Graphic health warnings (GHW) discourage smoking initiation, but their effectiveness depends, in part, on their design. Purpose: To measure the effect of varying the design and location of GHW, which occupy 30% of the package, to discourage smoking initiation. Methods:…
Descriptors: Merchandise Information, Smoking, Information Dissemination, Health Behavior
Cassiana Maris Lima Cruz; Igor Grotto Bosa; Camila Kolling; Janine Fleith de Medeiros; José Luís Duarte Ribeiro – International Journal of Sustainability in Higher Education, 2025
Purpose: This study aims to understand the perception of young people regarding different communication strategies to promote proenvironmental disposal behavior. Based on the attention-interest-desire-action (AIDA) model, the study analyses how university students react to different communication approaches used by a university aiming at the…
Descriptors: Communication Strategies, Wastes, Sanitation, Environmental Education
