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Brenda Geib-Swanson – ProQuest LLC, 2024
Internships are by design experiential, high impact learning opportunities, and many institutions of higher education include the completion of internship requirements prior to graduation. Business students completing internships generally do so at corporate offices, accounting firms, and other traditional for-profit business entities. The purpose…
Descriptors: Nonprofit Organizations, Entrepreneurship, Service Learning, Internship Programs
Candice R. Hollenbeck – Marketing Education Review, 2024
Service-Learning (SL) is a teaching method utilizing experiential learning and meaningful community service. Although SL is proven to be an effective high-impact teaching strategy, more research is needed to illustrate how SL marketing courses can provide high "societal" impact. Based on student reflection activities and in-depth…
Descriptors: Partnerships in Education, School Community Relationship, Service Learning, Social Change
C. M. Dubay; Melanie B. Richards – Marketing Education Review, 2024
Artificial intelligence (AI) has revolutionized various aspects of teaching and learning in higher education, with the potential to significantly enhance learning experiences, streamline administrative tasks, and foster personalized education. As the use of AI by students and instructors expands, it is crucial to carefully consider both its…
Descriptors: Artificial Intelligence, Student Projects, Active Learning, Technology Uses in Education