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Christian Faltis – NABE Journal of Research and Practice, 2024
For many Spanish speakers, Spanglish is perceived as a bastardized form of Spanish that does not count as "real" Spanish. This view rests on the assumption that there is a "real" Spanish, which operates by a set of grammatical, lexical and morphological rules such that when bilingual speakers mix into these rules elements that…
Descriptors: Spanish Speaking, Mexican Americans, Spanish, English
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Yumi Matsumoto; Jay Jo Lee; Eunhee Kim – Language Teaching Research Quarterly, 2024
This study examines utterances--either words, phrases, or sentences--that instructors initiate and students later appropriate for their own purposes and interests in different sequential contexts. We name these utterances "shared codes" because they occur repeatedly in classroom interactions and gradually take on meanings unique to class…
Descriptors: Universities, English Language Learners, College Students, Sociocultural Patterns
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Gerald Eliniongoze Kimambo – International Journal of Multilingualism, 2025
The main argument of this paper is that the Virtual Linguistic Landscape (VLL) of advertising allows the utilisation of persuasion strategies that transcend the traditional separation of named languages to produce the maximum effect on potential customers. The paper challenges the segregational view of language, which assumes that communication…
Descriptors: Advertising, Motor Vehicles, Social Media, Semiotics