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| Allison R. Byrd | 1 |
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Direct linkAllison R. Byrd; Alexa J. Lamm – Journal of Agricultural Education, 2025
Universities often overlook prospective graduate students--significant contributors to research productivity--as an audience requiring strategic recruitment communication. Uses and gratifications theory posits audiences intentionally select specific communication channels to fulfill self-actualization needs. Therefore, the purpose of this study…
Descriptors: Student Recruitment, Graduate Students, Agricultural Education, Environmental Education
