A recent increase in blended course options has changed the landscape of higher education, necessitating revisions of prior categorization of blended online and in-person course models. Building on the Mixed Instructional eXperience (MIX) taxonomy using current literature and course models, we developed three key parameters for defining course…

A core component of teaching media literacy involves students analyzing and reflecting on how they use media in their daily lives. In this hands-on activity, college students play social media privacy bingo. Each square represents a different type of private information that they might choose to share on social media. The instructor calls out…

Programmatic advertising has come to dominate the landscape of digital media planning. To prepare ad majors for their future careers in the industry, it is essential to teach students programmatic buying and provide them with hands-on experience. In this article, the authors present their approach of integrating teaching programmatic buying into a…

Undergraduate research experiences (UREs) significantly enhance the outcomes of students who participate. Unfortunately, students may face barriers to engaging in UREs, which creates challenges for students' development of essential research skills that may not be covered thoroughly in laboratory classes. Overall, there is a need for a curriculum…