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Lixuan Sun; Adelina Asmawi; Hui Dong; Xiaotian Zhang – Education and Information Technologies, 2024
Amidst the challenges posed by the Covid-19 pandemic, this study investigates the impact of Problem-based Language Learning (PBLL) using DingTalk on enhancing Business English Writing skills among Chinese undergraduates. Employing a mixed-method approach, the research involved two phases. In the quantitative phase, a twelve-week quasi-experimental…
Descriptors: Undergraduate Students, Business English, English for Special Purposes, Second Language Learning
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Sajida Bhanu Panwale; Selvaraj Vijayakumar – International Review of Research in Open and Distributed Learning, 2025
This study aimed to evaluate the utility of artificial intelligence (AI) in improving the persuasive communication skills of online Master of Business Administration (MBA) students. In particular, this study investigated the influence of personalization through AI using the Google Gemini platform on conventional and online instructional…
Descriptors: Distance Education, Artificial Intelligence, Computer Software, Individualized Instruction