This How-To Guide is designed for school staff who want to implement a personalized messaging intervention to improve student attendance. During the 2022-23 and 2023-24 academic years, the National Center for Rural Education Research Networks (NCRERN) partnered with 47 rural districts in 16 states across the United States to pilot and test…

Background: Addressing chronic absenteeism is a policy priority, with 36 states and Washington D.C. referencing attendance in ESSA accountability plans (Jordan & Miller, 2017) and a body of research establishing the connections between attendance, achievement, and social development (e.g., Gottfried, 2014; Ginsburg, 2014). The need to find…

Technology is advancing and metaverse is gaining popularity. The magic of metaverse is beyond our imagination. In simple terms, the metaverse refers to a virtual shared space that exists online, where people can interact, socialise, work, and play using digital avatars, just like they do in the real world. It is a combination of virtual reality,…

Absenteeism in K-12 schools has remained high following the COVID-19 pandemic and districts need low-cost strategies to improve attendance. In 2020-21, the National Center for Rural Education Research Networks (NCRERN) piloted a personalized messaging intervention in 8 rural districts in New York and Ohio that led to a roughly 2 percent decrease…

The digital divide presents a significant challenge in rural Eastern Kentucky, where the absence of broadband internet access has hindered economic development, education, health care, and overall quality of life. Broadband, characterized by high-speed internet access that is always on and faster than traditional dial-up, is a convenience and a…

Social network sites, most notably Facebook, have fundamentally transformed the way information is transferred, received, and shared by individuals and organisations. This article explores the diverse contexts in which Facebook is utilised as a knowledge-sharing instrument, along with the key challenges encountered in adopting Facebook as a…

Programmatic advertising has come to dominate the landscape of digital media planning. To prepare ad majors for their future careers in the industry, it is essential to teach students programmatic buying and provide them with hands-on experience. In this article, the authors present their approach of integrating teaching programmatic buying into a…