Associative learning is the passive learning of a predictive relationship between two previously unrelated cues or events. This article explains how associative learning is currently employed in the sport domain and how it can be used to increase motivation and focus when working with athletes. The article describes associative learning techniques…

Motivational (i.e., appetitive or aversive) cues can bias value-based decisions by affecting either direction and intensity of instrumental actions. Despite several findings describing important interindividual differences in these biases, whether biological sex can also play a role is still up to debate. By comparing females and males in both…

Autoclitics are secondary verbal operants that are controlled by a feature of the conditions that occasion or evoke a primary verbal operant such as a tact or mand. Qualifying autoclitics extend, negate, or assert a speaker's primary verbal response and modify the intensity or direction of the listener's behavior. Howard and Rice (1988)…