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Stepping beyond Transcripts: A Framework for Analyzing Interaction in Focus Groups
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Helen P. Nicholson; Philip J. Shrives – International Journal of Social Research Methodology, 2024
Interaction is a much-claimed attribute of focus group research yet is often deficient in analysis when its essence can become lost. In this paper we aim to develop a flexible framework that can be operationalized and replicated when attempting to encourage and capture interaction. Working as outsider researchers with John Lewis & Partners…
Descriptors: Interaction, Focus Groups, Transcripts (Written Records), Interaction Process Analysis