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Direct linkYu Zhao – ProQuest LLC, 2024
How does the presence of information, or lack thereof, affect consumer behaviors and firm outcomes in the context of digital economy? My dissertation examines this broad question in three different empirical contexts. In the first chapter, I study how providing brand information influences the performance of job ads on an online job search…
Descriptors: Merchandise Information, Consumer Economics, Occupational Information, Online Searching
