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Direct linkYing Qi Wu; Cecilia Yin Mei Cheong – Journal of Marketing for Higher Education, 2024
This study focuses on the role of visual resources in constructing the brand identity of Chinese universities. By drawing on the theoretical concept of corporate visual identity (CVI), this study analyzed universities' logos and typography of names from the social semiotic approach. Nine elite Chinese universities were selected as the corpus to…
Descriptors: Marketing, Foreign Countries, Universities, Semiotics
William H. Collinge – Journal of Civil Engineering Education, 2024
Civil engineers and project managers must control and manage the project management discourse with the client and other stakeholders or risk slippages to time, cost, and programs. This paper explores how communicative choices and the representation of project requirements and engineering issues are intrinsic to effective civil engineering work.…
Descriptors: Civil Engineering, Engineering Education, Teaching Methods, Semiotics
