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Direct linkMei Teh Goi; Vigneswari Kalidas; Norzita Yunus – Journal of Marketing for Higher Education, 2024
The co-creation concept is a growing marketing strategy adopted in service industries, however within the higher education industry, the development of the co-creation model is considerably slow going. Drawing upon the Theory of Service-Dominant Logic and input-process-output-outcome (IPOO), this study aims to develop and test a customer value…
Descriptors: Marketing, Higher Education, Input Output Analysis, College Students
Adhi Indra Hermanu; Diana Sari; Merry Citra Sondari; Muhammad Dimyati – Cogent Education, 2024
The study aims to investigate the mediating role of output, productivity, and outcome variables in the relationship between input or process variables and research performance. By examining how these variables interact, the study aims to enhance our understanding of the factors that influence research performance. This role was investigated using…
Descriptors: Mediation Theory, Models, Input Output Analysis, Productivity
