How can one understand the spread of ideas across text data? This is a key measurement problem in sociological inquiry, from the study of how interest groups shape media discourse, to the spread of policy across institutions, to the diffusion of organizational structures and institution themselves. To study how ideas and narratives diffuse across…

Purpose: This study evaluates the mediating roles of entertainment, perceived usefulness, and social media use on social information (content) and students' academic performance. Methodology: Primary data was collected from 445 students at King Khalid University in Saudi Arabia using the snowball sampling strategy was employed. For data analysis,…