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Yixia Lu; Yani Dong; Haiyan Guo; Hao Xu – SAGE Open, 2024
Network marketing's growth is plagued by ethical concerns, emphasizing the importance of implementing training programs that prioritize integrity. This study aims to analyze how different forms of network marketing training play a role in shaping the marketing ethics of trainees with different identities. It examines how network marketing training…
Descriptors: Ethics, Self Concept, Role Theory, Social Networks