The COVID-19 pandemic brings to the fore language's primacy in crisis communication. Given our diverse world, how effectively vital information is conveyed multilingually may make or break a place's anti-COVID battle. In the study, a locale's COVID-related multilingual landscape (multilingual Covidscape) is conceptualised as a prime…

One key tenet of Global Englishes for Language Teaching (GELT) is that the native English speaker should no longer serve as the role model for second language (L2) English users. Such a view does not discount that some degree of linguistic knowledge is necessary for successful global communication. However, GELT scholarship has remained relatively…

This study investigated the feasibility and effectiveness of ELF communication strategy instruction for university students' communicative competence. Conceptual studies on ELF-informed pedagogy stress the importance of teaching strategies, which promote mutual understanding and positive relationships, but few empirical pedagogical studies exist.…

In the twenty-first-century working professionals need to possess strong Interactional Competence to handle professional communication in intercultural contexts (PCIC). However, the relationship among the three PCIC constituents -- culture, workplace and interaction -- is undertheorized in current research. This leaves PCIC practitioners…

This study investigates the role of speaking the Jing language in the contemporary context of China's active engagement with Vietnam. Based on the fieldwork conducted in Dongxing Guangxi in January 2024, the study shows that the Jing language plays an important role in both maintaining the cultural heritage as pride and empowering the educational…

This study examines how language planning is deployed to address security concerns. Specifically, in a Foucauldian sense, it problematises the conditions, approaches and contexts of the language planning mechanisms Israel has used to communicate with Arab speakers in Gaza, the West Bank and neighbouring Arab nations, aiming to maintain security…

The development of new media technology facilitates interaction between people of different cultures. However, people from different cultures show different cross-cultural communication behaviors that may influence their communication efficiency, perceived communication experiences, and perceived social presence. This study aimed to explore…

Communication strategies interlocutors use to avoid or resolve potential problems in face-to-face (FTF) and computer-mediated interactions can facilitate English learners' second language acquisition (SLA) (Smith, 2003). Such strategies are beneficial because they encourage English learners to practice the second language (L2), learn vocabulary,…

The goal of the present study is to explore bilinguals' intercultural style of requesting in a workplace setting and thereby contribute to the understanding of bilingual pragmatic competence. The relatively unexplored intercultural style hypothesis suggests that bilinguals show a unique pragmatic pattern related to but distinct from the contact…

Conflicts are an integral part of human communication, significantly shaping social processes and interaction. Conflict is often escalated in news discourse across three linguistic and cultural contexts: English, Russian, and Kazakh. By applying componential analysis, the current study aims to explore the structural and semantic features of key…

The primary goal of this project is to assess the students' better communication attainment after applying a series of five interactive strategies to an experiment group of subjects. This class will be compared with a control group of other participants, and in their class, the interactive approaches are not emphasized and practiced openly. The…

In English as a lingua franca (ELF) communication, in which English is used as a common language among interlocutors of different first languages, successful communication often features communication strategies that enhance mutual understanding and relationship management. Although prior research suggests that including such strategies in English…