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Dhruv Grewal; Abhijit Guha; Cinthia Beccacece Satornino; Marc Becker – Journal of Marketing Education, 2025
Employers expect university graduates seeking entry-level marketing jobs to be well-versed in contemporary topics, such as sustainable development, digital marketing, big data, analytics, and the role of artificial intelligence (AI) in both traditional and contemporary marketing domains. Because many of today's cutting-edge technological advances…
Descriptors: Futures (of Society), Marketing, Business Education, Teaching Methods
Ans De Vos; Sofie Jacobs; Kathleen Vangronsvelt; Karen Wouters; Jan Beyne – Journal of Management Education, 2024
This article provides an overview of the Global Leadership course, a 6-credit course integrated within the curriculum of all advanced master programs of Antwerp Management School and designed to align with the school's overarching mission. The course challenges and facilitates students in developing their leadership as a basis for making career…
Descriptors: Career Development, Leadership Training, Masters Programs, Foreign Countries
American Association of Colleges and Universities, 2024
Humanity is building exciting new partnerships with technology in the artificial intelligence age. Careers and work are rapidly being transformed and many of the jobs of tomorrow have not yet been invented. Students should make it their goal to become skilled in using AI comfortably, effectively, safely and ethically. Learn AI's capabilities and…
Descriptors: College Students, Student Experience, Technology Uses in Education, Artificial Intelligence