The Scandinavian concept of "friluftsliv" has become established in the international literature on outdoor life. However, when emphasising "friluftsliv" as a recreational way of outdoor life, other understandings and nuances are disguised. With a post-colonial and Indigenous methodological perspective, the authors argue that…

As a kind of indirect and coded language, metonymy not only inspires others but also helps one to reach goals set by cultural standards, society values, practices, and beliefs. Metonymy's rhetorical power comes from its ability to change meaning from a literal interpretation to an intended conceptual message, therefore enabling communication both…

The anthropocentric direction of modern linguistic research is of particular interest when studying animal tales. It highlights the importance of considering specific categories of verbal signs that shape ethnocultural marking and the worldview characteristics of an ethnic group. This study aimed to analyze animal tales using animalistic…

Generic descriptions (e.g., 'girls are emotional') are argued to play a major role in the development of essentialist reasoning about social categories. Although generics are prevalent across languages, studies exploring if and how generic language leads to essentialism have almost exclusively been conducted in English-speaking communities and…

The use of English in advertising across non-English-speaking countries is pervasive, often seen as a strategy to evoke prestige, modernity, and global appeal. However, its effectiveness may depend on factors such as text length, linguistic complexity, and local language use, which remain underexplored. This study investigates how Spanish and…

Drawing on the perspective of decolonizing methodology, this paper problematises the conventional interview technique of avoiding yes-or-no questions introduced by handbooks of research methods in applied linguistics. By demonstrating how this interview technique was found unsuitable in the first author's ethnographic study of multilingualism with…

The translation of Russian literature into Chinese requires careful consideration due to the linguistic nuances and cultural subtleties involved. The works of Chekhov present challenges for translators aiming to maintain the original narrative's richness and cultural resonance in the Chinese context. The main objective of this study is to analyse…

This article focuses on cultured identity construction via linguistic stylization among young domestic and external Chinese migrants. Based on ethnographic fieldwork in Beijing, China and the Netherlands, this study contends that self-defined "Hanfu" fans stylize the classical "Wenyan" register to invoke and align with a…

Intertextuality, defined as the presence of one text within another, is a powerful tool in shaping media narratives and engaging audiences. This study explores intertextuality in Kazakh, Russian, and English-language media, examining how precedent expressions like quotes, allusions, proverbs, and aphorisms sued as media texts interact across…