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Creating a Positive Behavior Intention Using an Online Learning Platform Technology: The Mediating Role of Perceived Online Learning Enjoyment

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Mohd Hanafi Azman Ong; Nur Syafikah Ibrahim – International Journal of Information and Learning Technology, 2024

Purpose: Since there is lack of studies in determine factors that affecting enjoyment sentiment when using online learning system, this study aims to explore the antecedents of perceived online learning enjoyment by using extended technology acceptance model (TAM) and its effect on behavioral intentions (BIN) among higher education institutions…

Descriptors: Electronic Learning, Positive Attitudes, Undergraduate Students, Public Colleges