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Direct linkXin Liu; Zhen Xu; Qingxia Zhang; Liang Zhou – Evaluation Review, 2024
This research aims to investigate information asymmetry in e-commerce supply chain channels and the impact of the fair preference model on the behavior and returns of channel members. Therefore, by contrasting it with the model in the completely rational case, this research establishes a more realistic principal-agent model and incorporates the…
Descriptors: Supply and Demand, Information Management, Internet, Business
