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Krista Bixler; Marjorie Ceballos – Leadership and Policy in Schools, 2025
Instructional leadership is a complex dimension, which requires that principals possess expertise in goal setting, leading the instructional program, and creating the conditions for a successful school environment. Effective instructional leaders manage the instructional program by planning, coordinating, and evaluating the work of teachers and…
Descriptors: Principals, Instructional Leadership, Artificial Intelligence, Educational Technology
Linwan Wu; Allyssa Andrews – Journal of Advertising Education, 2024
Programmatic advertising has come to dominate the landscape of digital media planning. To prepare ad majors for their future careers in the industry, it is essential to teach students programmatic buying and provide them with hands-on experience. In this article, the authors present their approach of integrating teaching programmatic buying into a…
Descriptors: Advertising, Professional Education, Teaching Methods, Purchasing