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Chris Friend – Composition Studies, 2024
Composition courses have a contentious relationship with textbooks. On one hand, textbooks grant legitimacy to a eld that historically struggled with its image of being in service to other elds. On the other hand, in a course designed to teach students authorial agency, discursive sensitivity, audience awareness, and the dialogic nature of…
Descriptors: Authors, Textbooks, Expertise, Power Structure
Fidelis Awoke Nwokwu – Journal on English Language Teaching, 2024
The study presents an exploration of how interpersonal relationships are created in a speech text. It investigated former President Muhammadu Buhari's Independence Day speech using mood structural analysis. The analysis aimed to explore the power of using mood structure in addressing Nigerians about the President's programs and policies during the…
Descriptors: Language Usage, Interpersonal Communication, Interpersonal Relationship, Speeches
Gerald Eliniongoze Kimambo – International Journal of Multilingualism, 2025
The main argument of this paper is that the Virtual Linguistic Landscape (VLL) of advertising allows the utilisation of persuasion strategies that transcend the traditional separation of named languages to produce the maximum effect on potential customers. The paper challenges the segregational view of language, which assumes that communication…
Descriptors: Advertising, Motor Vehicles, Social Media, Semiotics
Andrew Schenck – International Journal of Adult Education and Technology, 2024
Power distance (PD), a cultural value denoting acceptance of asymmetrical power relationships, influences the force of rhetoric used by a writer to address their reader. However, AI technologies such as ChatGPT lack an explicit awareness of PD, which could affect the quality of AI-generated persuasive texts used for language learning. To…
Descriptors: Power Structure, Artificial Intelligence, Computer Software, Persuasive Discourse