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Download full textAmy S. Thompson; Emil Asanov – Studies in Second Language Learning and Teaching, 2024
Given the lack of research into native-speakerism among teachers of languages other than English (LOTEs), this qualitative study aims to bridge the gap by investigating the discriminatory and inclusive language employed in online recruitment for post-secondary institution instructors of LOTEs. The study also looks at how post-secondary…
Descriptors: Second Languages, Second Language Learning, Social Bias, Equal Opportunities (Jobs)
Direct linkPhilip Greenblatt; Peter McDonald – RELC Journal: A Journal of Language Teaching and Research, 2024
Although multimodality has received vigorous attention and debate in English as a foreign language (EFL) research and classroom pedagogies, the practicality of using multimodal activities in curricula that are designed to teach language skills rather than multimodality is under researched. This paper contributes to the ongoing need for practical…
Descriptors: Public Service, Publicity, Advertising, Information Dissemination
Fateme Chahkandi – MEXTESOL Journal, 2024
Despite the non-native English-speaking teachers' (NNESTs) movement, the literature documents widespread discrimination against NNESTs particularly in hiring discourse in English as a foreign language (EFL) contexts. The present study aims to shed light on another aspect of this discrimination in EFL internship advertisements by investigating the…
Descriptors: Internship Programs, Language Teachers, Teacher Education Programs, Second Language Instruction
Pairote Bennui – Indonesian Journal of English Language Teaching and Applied Linguistics, 2024
Koh Lipe, Satun is a famous tourist destination along the Andaman Sea, Southern Thailand where linguistic landscape is structured mainly in English. Monolingual, bilingual, and multilingual signage in this island displays distinctiveness of linguistic elements and linguistic diversity manifested in a variety of English lexicons. Thus, this study…
Descriptors: English (Second Language), Second Language Learning, Second Language Instruction, Multilingualism
Gerald Eliniongoze Kimambo – International Journal of Multilingualism, 2025
The main argument of this paper is that the Virtual Linguistic Landscape (VLL) of advertising allows the utilisation of persuasion strategies that transcend the traditional separation of named languages to produce the maximum effect on potential customers. The paper challenges the segregational view of language, which assumes that communication…
Descriptors: Advertising, Motor Vehicles, Social Media, Semiotics
Conrad Borchers; Clémence Darriet; Joshua M. Rosenberg; Francesca López – TechTrends: Linking Research and Practice to Improve Learning, 2025
Public Internet Data Mining methods enable studying educational institutions' public-facing communication. Multiple online data sources can illuminate differences in how different audiences are addressed online, opening the door for critical inquiry into emerging issues of representation and targeted advertising. The present study presents a case…
Descriptors: School Districts, Advertising, Social Media, Web Sites
