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April F. Kemp; J. Ricky Fergurson; David E. Fleming; Timothy D. Butler – Marketing Education Review, 2025
In today's competitive job market, marketing and sales graduates must be equipped with advanced technology skills to thrive, particularly in utilizing Customer Relationship Management (CRM) systems. This research examines the critical need for CRM skills within marketing and sales education and explores how integrating CRM training into curricula…
Descriptors: College Graduates, Marketing, Business Education, Sales Occupations
Sonja L. Johnston; Charissa Lee – Collected Essays on Learning and Teaching, 2024
Critical thinking, creativity, communication, teamwork, emotional intelligence, problem-solving, empathy, resilience, ambition, grit, and innovation (Heckman & Kautz, 2012). These skills, often referred to as 'soft' skills, are considered a requirement for employment and advancement for the 21st-century graduate (Carnevale & Smith, 2013).…
Descriptors: Undergraduate Study, Business Education, Soft Skills, Skill Development
Shai André Divon; Sunetro Ghosal – Intercultural Education, 2024
During the COVID-19 pandemic, many traditional field-courses for intercultural education were suspended. In response, we developed and implemented an innovative online field course that leveraged live online field experiences. Drawing from Cognitive Load Theory and Four Components Instructional Design, our aim was to create an engaging online…
Descriptors: Multicultural Education, Electronic Learning, Field Experience Programs, COVID-19