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| Ka Yan Lam | 1 |
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Direct linkKa Yan Lam – Language, Culture and Curriculum, 2024
This study introduces a pedagogical framework incorporating multiliteracies, a new literacy concept proposed by the New London Group (1996, A pedagogy of multiliteracies: Designing social futures. "Harvard Educational Review," 66(1), 60-92. https://doi.org/10.17763/haer.66.1.17370n67v22j160u), and glocalised marketing, the adaptation of…
Descriptors: Multiple Literacies, Universities, Marketing, English for Special Purposes
