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| Nicole Beachum | 1 |
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Direct linkNicole Beachum; Alexandra Krallman – Journal of Marketing Education, 2024
Social media is rapidly growing and evolving from the introduction of new platforms to platform-specific innovations. The dynamic nature of social media makes it difficult for even practitioners to keep up; therefore, the gap between academia and industry continues to grow. This gap presents significant challenges for marketing educators to keep…
Descriptors: Business Administration Education, Social Media, Skill Development, Education Work Relationship
