Publication Date
| In 2025 | 1 |
| Since 2024 | 3 |
Descriptor
| Purchasing | 3 |
| Teaching Methods | 3 |
| Costs | 2 |
| Marketing | 2 |
| Accuracy | 1 |
| Advertising | 1 |
| Art | 1 |
| Audiences | 1 |
| Best Practices | 1 |
| Budgets | 1 |
| Certification | 1 |
| More ▼ | |
Author
| Addison L. Welch | 1 |
| Allyssa Andrews | 1 |
| Brian Wilhoit | 1 |
| Cate Smith | 1 |
| Christopher H. Skinner | 1 |
| David Cihak | 1 |
| Eva Delacroix | 1 |
| Hannah L. Collins | 1 |
| Linwan Wu | 1 |
| Mitchell R. Chutna | 1 |
Publication Type
| Journal Articles | 3 |
| Reports - Research | 2 |
| Reports - Evaluative | 1 |
Education Level
| Postsecondary Education | 3 |
| Higher Education | 2 |
Audience
Location
| France | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewed
Direct linkAddison L. Welch; Christopher H. Skinner; Hannah L. Collins; Mitchell R. Chutna; Cate Smith; David Cihak; Brian Wilhoit – Psychology in the Schools, 2025
An experimental design was used to evaluate the effects of a classroom-based purchasing skills intervention designed to teach postsecondary students with intellectual and developmental disabilities the one-dollar-more purchasing strategy. The experimental group students (n = 12) completed the intervention first,and the control group participants…
Descriptors: Skill Development, Purchasing, Postsecondary Education, Students with Disabilities
Eva Delacroix – Journal of Marketing Education, 2024
The United Nations' Sustainable Development Goals (SDGs) provide a framework for building sustainable marketing strategies to improve social and natural environments. Marketing is a key factor for achieving SDG12, "Ensuring sustainable production and consumption patterns," and a new kind of marketing education is needed to engage and…
Descriptors: Marketing, Teaching Methods, Student Role, Sustainable Development
Linwan Wu; Allyssa Andrews – Journal of Advertising Education, 2024
Programmatic advertising has come to dominate the landscape of digital media planning. To prepare ad majors for their future careers in the industry, it is essential to teach students programmatic buying and provide them with hands-on experience. In this article, the authors present their approach of integrating teaching programmatic buying into a…
Descriptors: Advertising, Professional Education, Teaching Methods, Purchasing
