"What 'is' marketing?" Perusal of the marketing literature reveals that "marketing" has been defined and characterized in multiple, often inconsistent but typically ambiguous, ways that have evolved over time. The present essay argues that characterizing marketing as a transdisciplinary body of knowledge formally captures its…

Research on the effectivity of PowerPoint presentations as an adjunct to theoretical and practical content during university lectures has garnered significant yet inconclusive findings. Specifically, how multimodal academic content should be organised to aid communication remains unclear. Legitimation Code Theory (LCT) introduces the concept of…

Purpose: This paper aims to examine whether the instructional message used to introduce game-based learning (GBL), prior knowledge, flow and prior gaming experience have an impact on secondary students' learning outcomes, perceived game utility and motivation to use the game. Design/methodology/approach: Fifty-four 9th grades students enrolled in…

A tension exists between rationalists and empiricists regarding the nature of knowledge: innate then activated/discovered (rationalists) or constructed then invented (empiricists). The assumption is that, to a certain extent, basic knowledge seems to be innate in our mind and develops through experience by thinking processes to construct meanings.…

When a deaf or hard-of-hearing child enters a classroom with an interpreter, the goal, and sometimes the assumption, is that they will be granted full access to the classroom experience. This study focuses on the clarity and completeness with which critical elements of classroom discourse are conveyed through the interpretations of 40 educational…

Background: Foundation Phase teachers in the South African Department of Basic Education system daily encounter a challenge with learners struggling to read with understanding. This motive was displayed and made available to readers and authors by the recent Progress in International Reading Literacy 2021, which articulated that learners in the…

The field of Linguistics has long been interested in the verb meanings of intransitive verbs and their argument structure, specifically the breakdown of intransitive verbs into unaccusative and unergative verb types. Despite extensive research, a universally applicable explanation for this breakdown remains elusive due in part to the variability…

This study aims to identify the challenges encountered by pre-service teachers studying in the Arabic language teaching Program in developing their listening and speaking skills and to investigate whether there is a significant relationship between the challenges pre-service teachers encounter in their listening and speaking skills by using…

Metalinguistic Awareness is the ability to consciously reflect on and manipulate language, from the level of the phoneme, to words, to whole phrases. Research has shown that engaging in metalinguistic activities can have a positive impact on reading. This article details some of the component skills of metalinguistic awareness (in this case,…

In today's fast-changing world, it is essential to equip English as a Second Language learners with strong literacy skills, empowering them to critically assess information, adjust to technological shifts, and engage in global discussions. However, what remains questionable is the suitable pedagogical practices and the teachers' and the learners'…

Inaudible syntactic markers are especially difficult to spell. This paper examines how 455 fourth graders spell silent French plural markers in a dictation with real and pseudowords after one year of formal French instruction (L2). The Generalized Linear Mixed Model analysis shows first that noun plural spelling (real and pseudo) is a strong…

This study used eye-tracking to investigate the real-time processing of phonetic and semantic radicals (components of Chinese characters that give clues to their pronunciation and meaning) by intermediate-level university Chinese foreign language (CFL) learners. Additionally, the study examined how knowledge and awareness of radicals affect…

Character education has enjoyed renewed interest both in the United Kingdom and in other parts of the world. However, to date, few studies have examined how character education is enacted 'in situ'. Drawing on data from a study in three English secondary schools, this paper traces how political and scientific discourses on character are mobilised…

When people make decisions, they act in a way that is either automatic ("rote"), or more thoughtful ("reflective"). But do people notice when "others" are behaving in a rote way, and do they care? We examine the detection of rote behavior and its consequences in U.S. adults, focusing specifically on pedagogy and…

Augmented Reality (AR) technology, as one of the emerging innovative technologies, is proven to have the potential to facilitate second language acquisition in terms of contextualized visualization and learning interactivity. Nevertheless, no empirical research has been conducted on the use of an AR-assisted approach to help adult Chinese language…