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Direct linkStefanie Beninger; Alex Reppel; Julie Stanton; Forrest Watson – Journal of Marketing Education, 2025
The emergence of generative AI (GenAI) has illustrated that higher education needs to adapt to the technology. Its speed of evolution requires that we adequately prepare students for an ever-changing landscape. Toward achieving that aim, we draw on the concept of interpretive flexibility, where the interpretations, uses, and outcomes of a new…
Descriptors: Business Education, Marketing, Artificial Intelligence, Computer Software
Leigh A. Mutchler; Amy J. Connolly; Daniel E. Rush – Journal of Information Systems Education, 2024
Information systems courses must adapt to meet the unprecedented demand for well-trained information security (InfoSec) professionals, but they cannot competently fill this gap without also ensuring that students are fluent and confident in foundational skills, both technical and behavioral. How to teach behavioral topics in InfoSec management is…
Descriptors: Information Security, Information Science Education, Information Systems, Technological Literacy
