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L. Brooke Friley

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Influencing Health through Communication Theory: Development of a Persuasive Campaign for a Nonprofit Community Health Center

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L. Brooke Friley – Communication Teacher, 2024

This original teaching idea for a semester-long course encompasses a team-based project in which students worked together to create persuasive campaign materials for a local community health organization. The purpose of this project was for students to apply learned concepts related to theories and principles of persuasion to a real-world…

Descriptors: Relevance (Education), Information Dissemination, Health Promotion, Communication Skills