In response to considerable critique of its rigour and relevance, the field of educational research has sought to prove its validity, both in terms of its scientific legitimacy and its relevance to policy and practice. One result of this has been a heightened concern with methodology, to the extent that a form of methodolatry has developed. In…

This study evaluates the influence of ranking reports on university brands' credibility and perceived differentiation. Signaling theory is applied to link ranking with credibility and perceived differentiation. An experimental approach was used to collect data and to test the hypothesis. Data was collected from 328 participants in the UK regarding…

A key policy challenge in establishing new universities is the potential risk of lower academic standards and mission drift, which can affect policy effectiveness and outcomes. While regulation and funding tend to be preferred policy instruments for securing control of higher education expansion and achieving policy objectives, this article…

University brand marketing leaders are reimagining their brand response to the global crisis, as COVID-19 pandemic continues to raise fears, especially due to the recent spike of the 'delta variant' outbreaks. Addressing this serious and immediate concern, the present study made the initial attempt to investigate the effects of forced-shift to…

The dominant image of mathematics as an abstract, universal, disinterested, and pure body of knowledge both misrepresents disciplinary practice and alienates many students. Undergraduate proof-based courses such as real analysis, which are supposed to introduce students to contemporary academic mathematics, often contribute to such idealized…