This study focuses on the role of visual resources in constructing the brand identity of Chinese universities. By drawing on the theoretical concept of corporate visual identity (CVI), this study analyzed universities' logos and typography of names from the social semiotic approach. Nine elite Chinese universities were selected as the corpus to…

Mathematical modelling has acquired relevance in different fields at an international level, both in education and research. This article states that, throughout the construction of the theoretical corpus of this mathematical process and competency -- among others -- two big issues have occurred: one of terminological nature since the definitions…

Students' understanding of nature of science (NOS) has been largely examined primarily in written or verbal modes. The visual, verbal, and written modes are essential for students' meaning-making of NOS. However, research has sidelined the interaction among these three modes in understanding students' collaborative discourse of NOS. Informed by…

Civil engineers and project managers must control and manage the project management discourse with the client and other stakeholders or risk slippages to time, cost, and programs. This paper explores how communicative choices and the representation of project requirements and engineering issues are intrinsic to effective civil engineering work.…

Background: In learning astronomy, students need to shift between 3D and 2D representations involving complex interactions between the body and material environment. Little attention has been paid to the iconic nature of this astronomical diagramming. Purpose: This research explored the value for students of diagramming to reveal the structural…

Purpose: This study draws on the author's experiences building rapport through online chat for data collection for the author's doctoral dissertation. The author contacted ten Korean women via online chat to recruit and faced the most challenging situation; building rapport. As the Millennial generation is known as being tech-savvy or digital…

This study includes the educational utilization of Visual-culture digital-products, such as a documentary film, photographs, and historical texts. The research aim was for the students to develop visual literacy and enhance historical understanding through critical thinking by using products of visual-digital culture. Through the research…

The aim of this study was to test the notion of ecological citizenship empirically in the English language classroom in an underrepresented region, Latin America. A pedagogic project aimed at the development of students as ecological citizens was designed and implemented in 2019 in four English language classrooms in a public secondary school in…

This study analyses the multilingual linguistic landscapes made up of languages, visual materials, and built environments in Seongsu-dong, where old industrial sites and new commercial places are indiscriminately juxtaposed. This study focuses particularly on (1) how languages are associated with different built environments of new commercial…

The main argument of this paper is that the Virtual Linguistic Landscape (VLL) of advertising allows the utilisation of persuasion strategies that transcend the traditional separation of named languages to produce the maximum effect on potential customers. The paper challenges the segregational view of language, which assumes that communication…

This article examines linguaculturally diverse university students' affective translingual practices of using emojis and languages in computer-mediated communication. Research studies have investigated the sociopragmatic uses of emojis from the perspectives of social semiotics, language socialisation, and translingual practices. This study expands…