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Preparing Public Relations' Practitioners for the AI Era: Advancing Pedagogical Principles in Public Relations' Artificial Intelligence Education
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Aimei Yang – Journalism and Mass Communication Educator, 2025
At the forefront of industries profoundly influenced by artificial intelligence (AI), public relations (PRs) are undergoing a transformative revolution. The increasing applications of AI in PRs are driving a demand for proficient practitioners. Recognizing this, PR educational institutions must adapt by delivering tailored AI education. Despite…
Descriptors: Artificial Intelligence, Public Relations, Programming, Coding
Prompting, Patience, and Perspective: Applying Transformational Teaching Theory to Using Artificial Intelligence in a Coding Course
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Cindy Royal – Journalism and Mass Communication Educator, 2025
Artificial intelligence (AI) has taken the forefront in discussions of the future of media and education. Although there are valid concerns, AI has the potential to be useful in learning new skills, particularly those related to computer programming. This case study depicts the ways AI was introduced to assist in teaching coding, specifically in a…
Descriptors: Artificial Intelligence, Coding, Programming, Computer Science Education
Integrating R into Statistics and Data Analysis Education: Learnings from the Development and Evaluation of a Teaching Concept for Communication Science
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Jule Scheper; Robin Leuppert; Daniel Possler; Anna Freytag; Sophie Bruns; Julia Niemann-Lenz – Journalism and Mass Communication Educator, 2025
Despite the increasing use of the statistical programming language R in statistics and data analysis (SDA), its implementation in communication science education is limited. Experiences, recommendations, and a critical exchange are therefore scarce. The following contribution addresses this very gap. At the Department of Journalism and…
Descriptors: Journalism Education, Programming Languages, Statistical Analysis, Data Analysis
The Broadcast Journalism Capstone Experience: An Updated Overview
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Chinwendu Praise Akalonu; August E. Grant – Journalism and Mass Communication Educator, 2025
This study updates the current state of Accrediting Council on Education in Journalism and Mass Communication (ACEJMC)-accredited journalism and mass communication broadcast capstone programs, building on the foundational 2012 study by Tanner, Forde, Besley, and Weir. It examines significant practices and adaptations to major media technologies…
Descriptors: Journalism Education, Capstone Experiences, Theory Practice Relationship, Programming (Broadcast)