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Serafini, Frank – Research in the Schools, 2012
As the world told becomes the world shown, the texts of the 21st century will require teachers to adopt new skills, strategies, and pedagogical frameworks to support students' transactions with multimodal texts. This shift from a focus on monomodal, print-based texts to a focus on the skills necessary for producing and consuming multimodal texts…
Descriptors: Reading Processes, Multimedia Materials, Multiple Literacies, Influence of Technology
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Crawford Camiciottoli, Belinda – Business Communication Quarterly, 2011
In response to ongoing concerns about financial ethics, this study analyzes the speech of company executives in quarterly earnings conference calls to understand strategic usage of ethics-related language. Against the backdrop of the recent global financial crisis, the Aristotelian concept of ethos provides a framework to investigate linguistic…
Descriptors: Educational Finance, Ethics, Public Speaking, Business