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Direct linkLee, Kyunglim; Kang, Dae Joong – International Journal of Lifelong Education, 2022
This study explores the expansion of Korean lifelong education over the last two decades in terms of conceptualising the lifelong learner as identity and agency. Based on qualitative interviews with lifelong educators and learners at lifelong education institutions, the authors describe the lifelong educators' use of marketing strategies to turn…
Descriptors: Marketing, Lifelong Learning, Correlation, Retailing
