Signage represents more than directions or policies; it is informational, promotional, and sets the tone of the environment. To be effective, signage must be consistent, concise, and free of jargon and punitive language. An efficient assessment of signage should include a complete inventory of existing signage, including an analysis of the types…

In October 2009, California Digital Library (CDL), where the author serves as manager of strategic and project planning, jumped into the world of social networking by joining Twitter. From Twitter, the CDL staff publish the content of their monthly newsletter, "CDLINFO News," and also additional content created by CDL programs and…

In marketing one's library wares, an effective publicity strategy is to use promotional giveaway materials, mainly personalized items that promote one's resources and services. As with any marketing effort, it is important to be clear about the promotional initiative and whom librarians are attempting to reach. This author emphasizes that…