Fewer than half of working-age adults hold a credential beyond a high school diploma. As the economy increasingly moves from an industrial base to a knowledge base, this population will need access to high-quality degree programs in relevant fields. Fortunately, online learning has made this achievable. The challenge of serving this population…

This paper reports on a case study that explores how the integrative model of program planning can be applied to better understand the process of mobile learning efforts in diverse African contexts. The authors discuss how, Scientific Animations Without Borders (SAWBO), a Purdue University-based program, creates educational videos accessible in…

This report offers practical suggestions for literacy practitioners and program administrators on how to use webinar and webcasting technologies to promote and market literacy. The report is divided into sections on how to use webinars for learners, for staff and volunteers and to engage the general community. A checklist of tips to use on the day…

Learning is a lifelong process. It is therefore worthwhile looking at instances where learning takes place outside educational institutions and see how educational principles can be applied there. In a market economy companies have to quest for profit to ensure their long-term survival. In the end, their educational goals have to serve themselves.…

In recent years, terms such as "social media" and "social networking" have become staples in the university continuing education marketer's vocabulary. This article provides both a working knowledge of the social media landscape and practical applications of the concepts using a case study approach from a Midwestern university.…

The American Association of Community Colleges' (AACC) Plus 50 Initiative (2008-2011), funded by The Atlantic Philanthropies, was created to build the capacity of community colleges nationwide to develop programming that engages the plus 50 learner. The Initiative supported a pilot group of 13 two-year institutions to develop or expand college…

Four marketing strategies are critical to the success of adult degree programs: integrating marketing, knowing your students (research), shaping programs and services for adults, and staying the course (retention).

This document presents the proceedings of the 2003 annual meeting of the Association for Continuing Higher Education (ACHE). These proceedings record the 65th Annual Meeting of ACHE held in Charlottesville, Virginia. President Allen Varner's theme for this annual meeting was, "Continuing Education in the Era of Quantum Change." The theme…