Educators throughout the ages have offered metaphors and analogies for teaching and teachers. Prominent among them are: gardener, midwife, facilitator, guide, sacrament. Each of these metaphors shed light, from a different angle, on the act of teaching. This article proposes the metaphor of tragedy as a way of shedding new light, from a totally…

Much like unpalatable foods, filthy restrooms, and bloody wounds, moral transgressions are often described as "disgusting." This linguistic similarity suggests that there is a link between moral disgust and more rudimentary forms of disgust associated with toxicity and disease. Critics have argued, however, that such references are purely…

Adding promotions to online services is increasingly commonplace, yet consumers may have difficulty determining whether service-embedded promotions are goal-relevant, due to the linear and transactional nature of online services. This contextual effect of goal-relevance ambiguity on promotions is explored across three studies. An exploratory study…