Twitter is a microblogging site, one where users send out messages of no more than 140 characters. The messages, known as tweets, can be seen by anyone who follows the account. Twitter is free, but free as in kittens, not as in pizza. To use it effectively, it will take time to learn the language and develop content. When used effectively, Twitter…

Bookstores, record stores, libraries, Facebook: these places--both physical and virtual--demonstrate an established and essential purpose as centers of community, expertise, convenience, immediacy, and respect. Yet as digital, mobile, and social shifts continue to transform culture and interactions, these spaces and places transform, too.…

At the 2011 ALA conference, social media was still a topic of many discussions. For the past few years, librarians have shared their efforts to incorporate social networking applications like Facebook and Twitter as part of library services. Some librarians have taken on the challenge of establishing a social network for their library, while…

The paper describes the theory and definition of the practice of librarianship, specifically addressing how Web 2.0 technologies (tools) such as synchronous messaging, collaborative reference service and streaming media, blogs, wikis, social networks, social bookmarking tools, tagging, RSS feeds, and mashups might intimate changes and how…

Regular readers of "Computers in Libraries" are aware that social networks are forming increasingly important linkages to professional and personal development in all libraries. Live and virtual social networks have become the new learning playground for librarians and library staff. Social networks have the ability to connect those who are…

This article describes how and why the Library 101 Project was created and the lessons that the developers learned out of this project. The Library 101 is a project that challenges librarians to revise the paradigm of "basic" library services in order to remain relevant in this technology-driven world. It was developed by Michael Porter,…

For a while, the idea of social software was something that had to be sold. Although many librarians were experimenting with it, there were a lot of concerns. Now, social software, like Library 2.1, is starting to be viewed less as a disruptive force and more as a regular part of a librarian's workflow. This article highlights a few examples that…

Since launching its first website in 1997, the Arapahoe Library District (ALD) has constantly looked at ways to review and renew this vital tool for patrons. This article focuses on the process of redesigning the ALD website--the steps taken and decisions made in order to create a site that incorporates interactive elements and patron input and…

This article identifies 13 cultural trends that libraries can turn into opportunites to reach patrons. These trends include: Twitter, online reputation management, value added content, mobile marketing, and emotional connection.

Twitter. Facebook. These names stir up feelings, opinions, and experiences in just about everyone. As these services rise in popularity, libraries have begun to use them to reach out to patrons. Some libraries use Twitter but not Facebook. Some use Facebook but not Twitter. Some use both Facebook and Twitter, while others use neither. Yes, the…

The nature of learning in a public library is relevant to what place e-learning and social networking technologies might have there. That a public library aims to provide something for everyone is also important. Alice Springs Public Library (ASPL) is a place of learning; it is also a crowded and composite space. The use ASPL could make of the…

In October 2009, California Digital Library (CDL), where the author serves as manager of strategic and project planning, jumped into the world of social networking by joining Twitter. From Twitter, the CDL staff publish the content of their monthly newsletter, "CDLINFO News," and also additional content created by CDL programs and…

Outreach occurs systemwide at Public Library of Charlotte & Mecklenburg County (PLCMC). All branches are involved in reaching their surrounding neighborhoods and patrons. Under the guidance of the outreach manager, the outreach department provides support for these efforts and also offers focused programming via 12 staff members. The department is…