The Dr. Martin Luther King, Jr. Library is a joint co-managed library of the San Jose Public Library and the San Jose State University Library, located in San Jose, California, the capital of Silicon Valley. Working in this merged public and academic environment, the authors find that the uses of technology transcend the differences and enhance…

This article identifies 13 cultural trends that libraries can turn into opportunites to reach patrons. These trends include: Twitter, online reputation management, value added content, mobile marketing, and emotional connection.

Outreach occurs systemwide at Public Library of Charlotte & Mecklenburg County (PLCMC). All branches are involved in reaching their surrounding neighborhoods and patrons. Under the guidance of the outreach manager, the outreach department provides support for these efforts and also offers focused programming via 12 staff members. The department is…

The study's purpose was to investigate the views and opinions of librarians about the implementation of Web 2.0 technologies into library operations and services. The Delphi technique was chosen as the method of inquiry in this study, in which a group of panelists graded the desirability and probability of a list of statements. Thirty-nine…

The World Wide Web has come a long way in a very short time. A little more than a decade ago, with the invention of Mosaic, the first browser to display images inline with text instead of displaying images in a separate window, and Netscape, the first graphical user interface (browser), people began to experience a rapid expansion of information.…

The renovated Cerritos Public Library is a unique blending of traditional and hightech features. One of the key principles in its planning and design was to enable a range of convenient access services. This article summarizes the process of building this library and how it has been received by users. (Contains 5 figures.)