The learning outcomes concerning the characteristics of persuasive communication are specified within Turkish curriculum from 4th grade onward. Depending on the field and purpose, persuasive communication exhibits different characteristics. Turkish language education program addresses such general characteristics of media texts as cultural…

Measuring administrative performance aims to determine the effectiveness of school management. For decades, academicians and scholars have not come up with a consensus on this determination including which variables be included. In this study, principals' administrative performance was looked into utilizing Fayol's principles of management and…

The purpose of the study was to examine elementary school administrators' practices and perceptions of using social media to communicate with stakeholders and explore recommended social media communication practices to build social capital. Data collected with the "Social Media as a Tool to Effectively Communicate with Stakeholders…

This study was designed to determine the marketing strategies used by Texas public school districts, the factors influencing changes, and the extent to which districts are intentionally developing a market niche to attract families. The research was guided by three questions: 1. How do independent school districts in Texas market their schools? 2.…

Schools are at the forefront of the institutions that need to be in close relations with the social environment. In this regard, practices of the public relations are prominent. This obligation is also responsibility of the school principals, as there are no public relations units in public schools. The purpose of this research is to reveal the…

The current study examined how public relations specialists within school systems are developing, implementing, and revising their communication crisis plans in an effort to fully engage all key stakeholders. Four research questions and two hypotheses were posed. Members from a state public relations association for schools were asked to…

River Trails School District 26--a K-8 public school district in Mount Prospect, Illinois, with 1,580 students--developed, implemented, and celebrated a student-centered public relations event that focused on reading and technology. The literacy and technology fair drew hundreds of parents, students, staff, and community members to the district…

As the current president of National Association of Elementary School Principals (NAESP), Barbara Chester has the responsibility of representing the organization's members in their efforts as advocates for children. Principal Chester's answers to the interview questions reflect the challenges facing schools and the role that principals need to…

Through the use of the ethnomethodological lens of narrative inquiry, we argue that the relationship between school and community is an important ingredient that shapes a child's development and adaptation in any society. Our argument is based on the personal and professional experiences and observations of a Barbara L. Jackson Scholar who worked…

The Blind Childrens Center provides the ideal environment to educate young students. This year, Second Grade was added with a combined First/Second Grade class. Next year, the center will have a dedicated First Grade and Second Grade which will require a full new classroom. This paper presents the accomplishments and activities achieved by the…

Standards-based student achievement scores are used to assess the effectiveness of public education and to have important implications regarding school public relations and human resource practices. Often overlooked is that these scores may be moderated by the characteristics of students, the qualifications of principals, and the restraints…

Schools face major challenges today that have been created by reform initiatives and expectations from Florida and federal legislation. This article focuses on the impact of accountability mandates on student achievement through the responses of central Florida school administrators at the elementary, middle, and high school levels. They were…

In many reports, scholars describe parent involvement in schools by focusing on the influence parents have on their children's learning or on the educators' perspective of parent involvement (e.g., Norton, 2003). This article looks at the issue through a different lens. It focuses on the nature of parents and community engagement in schools that…

The job of the early childhood director requires becoming comfortable in performing a wide variety of tasks. Being a director demands skills in many different areas, as well as the ability to focus one's attention in many directions at once. This is the broad description of the director's job, but very little attention has been focused on the…

This book will help the reader every step of the way with detailed guidelines, practical tips, templates, action plans, and suggestions for strategic planning teams as well as for the sole practitioner. Consolidating the sage advice and up-to-date research of 29 leaders in the field, this comprehensive and highly practical guide takes the…