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Direct linkSharyn Rundle-Thiele; Rebekah Russell-Bennett; Cheryl Leo; Timo Dietrich – Health Education, 2013
Purpose: This paper outlines a pilot study that was undertaken in Australia in 2011 that combined social marketing with education. An intervention targeting 14-16 year olds to influence attitudes and behavioural intentions towards moderate drinking was developed and tested. Game On:Know alcohol (GO:KA) is a six-module intervention that is…
Descriptors: Adolescents, Drinking, Alcohol Abuse, Marketing
