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Direct linkGainer, Jesse S.; Valdez-Gainer, Nancy; Kinard, Timothy – Reading Teacher, 2009
This article addresses issues surrounding critical media literacy using popular culture texts. The authors focus on the example of their work with a fourth-grade class involved in a project to unpack the messages of popular media and advertising texts. This project, which they call the Elementary Bubble Project, was inspired by guerilla artist Ji…
Descriptors: Advertising, Popular Culture, Humor, Media Literacy
