Purpose/Objectives: American children's consumption of fruits and vegetables (FVs) does not meet current recommendations. Hence, several federally funded, school-based programs have been initiated over the last several years. One such program is the United States Department of Agriculture Fresh Fruit and Vegetable Program (FFVP), which provides…

The past two decades have seen a transformation in youth programming toward a comprehensive positive youth development (YD) framework. Cool Girls, Inc., a YD program, focuses on improving girls' life chances by promoting positive behaviors and attitudes in multiple domains. These include self-concept, academic orientation, future orientation, and…

In order to provide empirical evidence on the role of a web-based avian influenza (AI) education program for mass communication and also ultimately help young children learn and develop healthy behaviors against AI and all types of influenza, an education program with two episodic variations (i.e. fear and humor) has been developed and examined…

Background: Professional sport organizations in the United States have notable celebrity status, and several teams have used this "star power" to collaborate with local school districts toward the goal of affecting children's health. Program effectiveness is unknown due to the absence of comprehensive evaluations for these initiatives.…

As the number of children affected by obesity increases in the United States, it is necessary to intervene with preventative and intervention techniques that will enact change. Since children spend a significant portion of their time in school, it is of particular interest to target strategies during the school day. Given recommendations for the…