This article describes a project where students in a low-performing suburban school learned about profit and area by forming their own companies and creating bids to re-surface of their school's floors. They learned by measuring floor area, calculating costs, performing cost analysis, determining desired profit, making a payment schedule and ultimately presenting a bid. The project highlighted students' multiple intelligences through all the elements in this process. Students created a final product which they presented to peers and judges. This resulted in greater retention, comprehension, enthusiasm and knowledge about mathematics. Students connected with the project, and demonstrated their understanding of area and profit as applied in the real world. (Contains 1 table.)