High school counselors play a vital role in helping students prepare for attending college. They are the link between students and families and institutions, providing counseling, information, and motivation to help students make it through their enrollment journeys. Along the way, they have to help students cope with a wide variety of challenges:…

Digital engagement is the most important strategy for engaging Generation Z, but what are the right solutions and strategies to maximize engagement with this crucial target market? Which approaches align with the expectations of the students colleges are trying to reach? And more importantly, how can a college make its institution's unique brand…

This report is an amalgamation of data from four separate sources. The first source is NACAC's annual Counseling Trends Survey, conducted in May 2004. The purpose of this survey is to poll counselors in high schools to discover trends in their work responsibilities, particularly regarding college counseling, and to assess trends that affect…