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Yongjian Luo; Linda Tsung; Wei Wang – Journal of Multilingual and Multicultural Development, 2024
Affluent in semiotic resources and containing great communicability, Chinese university emblems have yet to attract much academic research. Drawing on studies of social semiotics, typographic landscaping and multimodal concepts, this paper explores the linguistic and social dimension of meaning-making practice and the entanglement of Chinese and…
Descriptors: Foreign Countries, Imagery, Semiotics, Signs
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Shanhua He – Journal of Multilingual and Multicultural Development, 2024
This paper proposes a concept of "campus vitality" of languages: the ability of a language to maintain its prestige, visibility and continuity on university campuses. A seven-factor framework is developed for on-the-ground investigation of the relevant languages in a given campus context. These indexical factors are the number,…
Descriptors: Foreign Countries, Higher Education, Language Planning, Multilingualism
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Kusters, Annelies; De Meulder, Maartje; Napier, Jemina – Journal of Multilingual and Multicultural Development, 2021
Most FLP research focuses on intrafamily communication (1FLP) and how this is impacted by larger contexts. But what happens when different multilingual families interact intensively on a daily basis? This article analyses language use during a holiday in India in and between four deaf-hearing befriended families, and how this evolved over the…
Descriptors: Family Relationship, Travel, Multilingualism, Language Usage
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Huang, Li; Lambert, James – Journal of Multilingual and Multicultural Development, 2020
This paper reports on a promising methodology for multilingualism studies that was trialled at the National Institute of Education (NIE) on the campus of Nanyang Technological University (NTU), Singapore, in 2018. The methodology named the Aural-Oral Transect (AOT) is a systematic, easy-to-implement, unbiased way of collecting quantitative data on…
Descriptors: Multilingualism, Oral Language, Speech Communication, Research Methodology
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Rowland, Luke – Journal of Multilingual and Multicultural Development, 2016
Linguistic landscape (LL) research seeks to account for the visible displays of multilingualism on public signage. While surveys of signage in the LL produce quantitative descriptions of language contact in a given area, such analyses shed little light on people's interpretations of multilingual signs. Moreover, even within more qualitative…
Descriptors: English (Second Language), Second Language Learning, College Students, Student Attitudes