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Chylinski, Mathew – Journal of Marketing Education, 2010
An unconditioned stimulus in the form of "participation money" serves to keep track of students' comments during class discussions and extrinsically to reinforce their class participation behaviors. Using a longitudinal experiment to investigate the effect of the participation money stimulus on several education outcomes, the author finds that the…
Descriptors: Feedback (Response), Academic Achievement, Student Participation, Learner Engagement
Tiew, Fidella – International Education Studies, 2010
The purpose of this project was to introduce peer and self assessment on tutorial class participation to a marketing unit at Curtin Sarawak. This assessment strategy was introduced with desire to improve class participation and increase student involvement in assessment. At the end of semester, a questionnaire was used to gather responses from a…
Descriptors: Class Activities, Classroom Environment, Student Participation, Tutorial Programs