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Direct linkChylinski, Mathew – Journal of Marketing Education, 2010
An unconditioned stimulus in the form of "participation money" serves to keep track of students' comments during class discussions and extrinsically to reinforce their class participation behaviors. Using a longitudinal experiment to investigate the effect of the participation money stimulus on several education outcomes, the author finds that the…
Descriptors: Feedback (Response), Academic Achievement, Student Participation, Learner Engagement
Download full textAhlawat, Sunita; Miller, Gerald; Shahid, Abdus – American Journal of Business Education, 2012
This paper describes our efforts to integrate liberal learning principles in a capstone course within the overwhelmingly career-focused discipline of accountancy. Our approach was based on the belief that business and liberal learning courses are complementary, rather than competitive, elements of a well-rounded education. The ability to deal with…
Descriptors: Accounting, Integrated Activities, General Education, Interdisciplinary Approach
